Brand Strategy

Too many brands suffer from lack of clarity or selective clarity about the DNA that make them unique and competitive. This creates confusion inside and outside the organization which leads to loss of focus, inconsistent direction and decision making, lack of ownership and accountability and ultimately loss of customers and revenue.

Leveraging 27 years building, shaping, refocusing and scaling some of the best brands in the world (Apple, Gap, Tory Burch) m2 can help you articulate your brand DNA in ways that create clarity around what you are solving for and why customers should care. We can also help you put guardrails in place that are in line with both your strategy and your culture so that all parts of the internal organization feel empowered to make decisions that are brand building as well as profit generating.

Team development

Working groups. Teams. Is there a difference? Does it matter? The answer to both of these questions is a resounding yes. Teams have been proven over and over again to deliver better results faster and more profitably while also creating value for the team and the brand.

Since teams don’t just happen, it requires an investment in areas like individual and group development, team dynamics, role clarity and contribution, communication and rules of engagement.

Having built and led successful teams in all corporate and field functions, from 10 people to 25,000 people over the past 27 years, m2 is uniquely qualified to help brands develop the kind of highly effective teams needed today as well as into the future.

Individual development

People need to be developed. Period.

Organizations have a two-fold problem to deal with in this new world order.

First, the more senior someone becomes in an organization, the less likely they are to have formal coaching and development. These leaders are potentially using old solutions to solve new problems which hinders the creativity and innovation needed to succeed.

Second, younger technologically proficient employees are being promoted into positions of leadership without the life experience and skills necessary to successfully develop individuals and teams.

Both of these scenarios have a very real and negative impact on culture, job satisfaction and results.

m2 has 27 years of people and team leadership experience paired with human capital assessment certifications to help people learn more about themselves, develop their EQ and push themselves to realize their leadership potential.

Does this sound like something you would like to

learn more about?

connect with us

@m2collaborative

- 5 days ago

RT @digitalmaggie: How do you enable one #brand #experience across all touchpoints? What does #omnichannel really mean? Finding out at #fut…
h J R
@m2collaborative

- 32 days ago

Sharing my thoughts on what customers want their experiences to be in this world of omnichannel at Manhattan Associ… https://t.co/mUn4xS2U4F
h J R
@m2collaborative

- 33 days ago

“The greatest threat to our planet is the belief that someone else will save it.” Listening to Sir Robert Swan, t… https://t.co/fp8uDLRBaG
h J R
@m2collaborative

- 347 days ago

IMPORTANT MESSAGE! #leadership Being Busy Permanently Reduces Your Capacity to Think Deeply and Creatively https://t.co/Sle8QG8l94
h J R
@m2collaborative

- 363 days ago

Speaking at Future Stores about next generation customer service. #FutureStores #CustomerExperience… https://t.co/kv7DNL9JWN
h J R
@m2collaborative

- 1.0367709918823 year ago

"The things that make you strange are the things that make you powerful" well said Ben Platt! #individuality #human #love
h J R
@m2collaborative

- 1.1301106354642 year ago

"Digital customer relationships aren’t one dimensional (at least they shouldn’t be) https://t.co/pHMEDsFUK3 by @m2collaborative on @LinkedIn
h J R
@m2collaborative

- 1.1477470192796 year ago

Under the appearance of grace lies an abundance of grit! #leadership #developmenthttps://t.co/7OkUjc8UBb via @aeonmag
h J R
@m2collaborative

- 1.1526509386098 year ago

Yes! #leadership #development Prioritizing these three things will improve your life — and maybe even save it https://t.co/o9hd227LhL
h J R
@m2collaborative

- 1.1554177765094 year ago

Been doing this for 27 years at the best brands in the world. Let us help transform your experience. https://t.co/VcEhI1f53s via @Inc
h J R
@m2collaborative

- 1.1643862252664 year ago

This is the future. #leadership #development #strategy #workplace How to Respond to the Rise of the Agile Workforce https://t.co/9gBfIMs5LL
h J R
@m2collaborative

- 1.206815861238 year ago

The Japanese practice of 'forest bathing' is scientificially proven to be good for you https://t.co/cjOWxL2pVi via @wef
h J R
@m2collaborative

- 1.2201891171994 year ago

How Society Destroys Your Creativity, In An Award-Winning Pixar-Like Short Film | Bored Panda https://t.co/Tal30v0xXm via @boredpanda
h J R
@m2collaborative

- 1.2976849632166 year ago

"She needed a hero. So she became one." Here's to all the Wonder Women in the world! #InternationalWomensDay https://t.co/dxwZn20iyi
h J R
@m2collaborative

- 1.3383435755961 year ago

People need to know why to engage before they need to know how to. Two simple steps to secure everybody's buy-in https://t.co/UCqgbeWO46
h J R